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Discoveries and learning is a part of any journey and hence the brand promises to share the same with all. In Fact these discoveries and learnings have led the brand to come into existence.
Deepika’s own self care journey has led her to come up with a brand that in true sense will be beneficial for all.
Although born in India, this brand is available globally to cater the needs of various consumers.
82°E( Eighty Two East), a brand owned by Deepika Padukone, is inspired by the meridian that runs longitudinally through India and reflects the country’s standard time.
The brand has launched their skincare products which have been rigorously sourced, carefully crafted and clinically tested is what the founder stated while describing the brand. The brand produces skincare with science and spirit.
Deepika with her brand wants us to connect with our truest, authentic selves through consistent and humble self-care practices. Modern self-care that is Indian in its ethos and global in its outlook is what 82°E signifies.
The brand has used long lasting time tested techniques combined with innovation to serve what they promise.
It was from the past two years that Deepika Padukone along with her Co-founder, Mr Jigar K Shah were struggling to finalise a name for the brand but finally the name Eighty Two East struck both of them and hence the name was chosen. The Brand 82°E is registered under the company name DPKA universal consumers private limited.
The website of the brand mentions the ingredients used in making of the products and also the way the products are to be used to ensure nourishment of mind, body and spirit by using ways that actually work.
The extraordinary thoughts behind creation of the Patchouli Glow (Sunscreen Drops) product is what makes the product unique in the market.
The marketing strategy used behind the launch of the product was not clearly understood by the people and hence many social media influencers are not happy with the brand.
The extraordinary thoughts behind creation of the Ashwagandha Bounce Moisturizer product is what makes the product unique in the market.
The 2 products launched by the brand are the Patchouli Glow (Sunscreen Drops) and the Ashwagandha Bounce Moisturizer. Both of the formulations are based on the philosophy of consistent and long lasting results. Small steps taken everyday on the skin are estimated to give better results in the long term is what the brand preaches. Innovative yet grounded to the past is what defines the thought process behind the product.
Both these products are Peta approved vegan and cruelty free. Hence, environment friendly. Also, they are made to suit all skin types.
The brand has just been launched in the month of November , hence it is too early to predict the wellness of the brand. The high prices could be justifiable if the products promised to add value to the customers in comparison to the other products in the market but no such claim has been made anywhere by the brand.
Unique and pretty packaging is not what will make the product popular in the market, the results should be speaking too.
Although the products are somewhat unique for the Indian market, the price range is a big concern for this type of market,where other brands especially skincare related are doing well with nearly one-third the price of the products in the similar category. Moreover the launch of the brand was not in a way as expected by the people of the industry and hence the brand has not gained much of an importance in the market as of yet.